Hyundai Startups Take Center Stage

Hyundai Motor Group’s open innovation platform ZER01NE is showcasing startup technologies at CES 2026, marking its fourth consecutive participation in the annual technology event. The exhibition opened Jan. 7, 2026.

Ten startups supported by ZER01NE, Hyundai CRADLE and the group’s internal incubation programs are presenting innovations spanning artificial intelligence, energy solutions and robotics.

The group said its participation aims to expand global partnerships, identify new business opportunities and promote startup innovation on the international stage. The event provides the startups with an opportunity to demonstrate their technologies to potential investors, industry partners and customers.