Hyundai Motor has risen to No. 29 in Interbrand’s “Best Global Brands 2026” ranking, with its brand value increasing 2% to $25 billion. The company said the result extends its annual growth streak to 17 years and places Hyundai fourth among automotive brands. The automaker attributed the continued performance to product achievements, including the Palisade being named the 2026 North American Utility Vehicle of the Year™. Hyundai also highlighted the IONIQ 9’s top global safety ratings as evidence of progress across its vehicle lineup. Hyundai said affiliate Boston Dynamics’ Atlas robot was named Best Robot in CNET Group’s Best of CES 2026 awards. The company also pointed to its partnership around the FIFA World Cup 2026™ and consecutive Cannes Lions Grand Prix wins as milestones in its global sports and cultural marketing efforts. Post navigation MEPs Take Trade Talks to China