The Australian Communications and Media Authority has called for changes to reduce children’s exposure to alcohol advertising on free-to-air television and recommended a broader Australian Government review of alcohol marketing across all media. The ACMA’s review, launched in March 2026, found consistently high community concern about children seeing alcohol advertisements. It also recognised links between alcohol advertising, increased consumption and risky drinking, while noting differing views on the contribution of television advertising to broader alcohol-related harm. The regulator recommended that Free TV Australia remove exemptions allowing alcohol advertisements during sports broadcasts at times when they would normally be prohibited under classification rules. It also urged the industry body to apply the Free TV Code voluntarily to programs delivered through broadcasters’ online services. ACMA Chair Nerida O’Loughlin said weekend sports broadcasts attract substantial child audiences and that the current exemptions are unique to Australia. The authority said alcohol marketing through online platforms, sporting venues and team jerseys falls outside its remit, highlighting potential gaps and inconsistencies in the existing regulatory framework. The review received 96 submissions from broadcasters, sporting organisations, health advocates, industry representatives, government bodies and international regulators. The ACMA said Free TV Australia must submit any revised code for registration, or the regulator could consider determining a program standard if adequate safeguards are not provided. Post navigation Tip Truck Chase Ends in Arrest