Samsung Electronics has taken its “The Brief” home appliance technology seminars to five regions, showcasing artificial intelligence-powered products tailored to local lifestyles and household needs. The events were held in the United States, Europe, Latin America, Southwest Asia and Southeast Asia, attracting about 270 media representatives and influencers from 23 countries. In North America, Samsung demonstrated refrigerator and oven features designed to simplify kitchen tasks, including AI Vision, which recognizes ingredients and container labels, and AI Pro Cooking, which recommends settings and monitors food as it cooks. In Europe, the company highlighted built-in appliances focused on energy efficiency, including a washer and dishwasher that Samsung said use less energy than the region’s Class A benchmarks. The company also showcased SmartThings connectivity in Brazil and Mexico, allowing users to monitor and control multiple appliances through one system. At an event in Gurugram, India, Samsung presented personalized air-conditioning features linked to Galaxy wearable devices, as well as Family Care tools intended to monitor household members’ device usage patterns. The final event, held in Hanoi, Vietnam, focused on residential and commercial applications, including heating, ventilation and air-conditioning systems. Samsung previewed its 2027 air conditioner lineup and highlighted services such as software updates for up to seven years and remote appliance management. The company said it plans to expand its AI appliance offerings and services according to regional consumer needs. Post navigation Samsung Takes SSD Campaign Global