Samsung Takes SSD Campaign Global

Samsung Electronics is expanding its “Choose the sure thing” SSD brand campaign across major landmarks in New York, London and Hong Kong, using out-of-home advertising to promote its storage products to global consumers.

The campaign has appeared at Times Square in New York, Piccadilly Circus in London and the Entertainment Building in Hong Kong. Its central message—“When you’ve got everything to lose, choose the sure thing”—positions Samsung SSDs as a premium storage option focused on performance, reliability and data protection.

Tommy Kwon, vice president of Samsung’s Memory Brand Product Biz Team, said the campaign reflects the company’s effort to build trust as data becomes increasingly important. Samsung said it plans to extend the campaign through Samsung.com, digital platforms, social media and additional consumer touchpoints worldwide.