Hyundai Motor Company’s CRATER off-road electric vehicle concept has made its virtual debut in Ubisoft’s The Crew™ Motorfest, becoming the first vehicle from a Korean automotive brand to be officially featured in the game. The collaboration allows players to experience the concept’s rugged design through a new winch feature, vehicle customization options and TrackForge tools. These features are designed to expand the game’s off-road driving and course-creation capabilities. Hyundai said the partnership supports its efforts to engage younger audiences through global gaming platforms. Additional Hyundai vehicles are expected to be introduced to The Crew™ Motorfest in a phased rollout. Post navigation Hyundai Details Future Mobility Plans