Samsung Opens Hanoi Business Studio

Samsung Electronics Vietnam has opened a Business Experience Studio in Hanoi to help corporate customers explore integrated technologies designed for different industries and business environments.

The facility includes demonstration spaces for public administration, manufacturing, education, healthcare, hospitality, real estate, finance and banking, and food service. Samsung products showcased include large-format displays, interactive screens, Galaxy devices, air-conditioning systems, smart appliances and video-conferencing solutions.

The studio’s operations center features UHD signage, video walls and curved monitors for continuous monitoring and real-time response. A smart classroom includes interactive displays, a business television, an interactive board and Galaxy tablets, while simulated healthcare and connected-living environments demonstrate applications for medical staff, patients, hospitality operators and residents.

Samsung said the Hanoi facility is intended to support digital transformation, innovation and operational efficiency across Vietnam’s evolving business landscape. It also includes dedicated zones for Galaxy devices, residential and commercial air-conditioning products, and immersive 3D signage at the reception area.