Samsung Turns London Pub Into Foldable Showcase

Samsung has opened The Fold Inn, a limited-time immersive pub experience in London’s Soho district, to promote its latest Galaxy Z foldable smartphones. The venue coincides with the launch of the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, unveiled at Galaxy Unpacked in London in July 2026.

Open to the public from July 24 to 25, The Fold Inn features a folded bar and complimentary drinks inspired by Samsung’s new devices. The company said each beverage reflects the intended use and personality of a different model while drawing on a well-known London neighborhood.

The Soho Sipper is linked to the Galaxy Z Fold8 and its entertainment-focused features, while the City Pour represents the productivity capabilities of the Galaxy Z Fold8 Ultra. The Shoreditch Pint is associated with the Galaxy Z Flip8 and its emphasis on creativity, fashion and personal expression.

Visitors can also try the latest Galaxy Z devices through interactive demonstrations. Samsung said the experience is intended to highlight the design, flexibility and range of uses of its foldable lineup, which first launched in 2019.