Samsung has published a guide outlining key factors consumers should consider when choosing a television, including screen size, viewing distance, lighting conditions, display technology and intended use. The company said advances in OLED, QLED, Neo QLED and Micro RGB displays, along with artificial intelligence features, have expanded the range of available options. The guide recommends selecting a screen size based on the distance between the seating area and the television. Samsung suggests 43- to 55-inch models for viewing distances of 1.5 to 2 meters, 55- to 65-inch models for 2 to 2.5 meters, and 65- to 75-inch models for 2.3 to 3 meters. Screens of 85 inches or larger are recommended for distances of at least 3 meters, although the company noted that personal preference and room layout also influence the decision. Samsung said lighting conditions should also guide consumers. Neo QLED televisions are designed for bright rooms, while OLED models offer high contrast and deep blacks that can suit darker environments. The company also highlighted features such as glare reduction and AI Gamma, which adjusts picture settings according to ambient lighting. The guide compares display technologies and their typical strengths. OLED uses self-emissive pixels for deep blacks and fast response times, while Mini LED and Neo QLED models use advanced backlighting to improve brightness and contrast. Micro RGB displays use individually controlled red, green and blue backlights for color reproduction. Samsung also highlighted AI functions that optimize picture and sound, enhance lower-resolution content, support gaming and sports viewing, and assist with content discovery. Post navigation Apple Arcade Adds Football Manager