Hyundai Maps Profit-Driven Growth

Hyundai Motor Company has reaffirmed its goal of selling 5.55 million vehicles globally by 2030 while raising its operating profit margin target to above 9%. The automaker outlined the strategy at its 2026 CEO Investor Day, citing expanded electrification, new vehicle launches and manufacturing growth as key drivers.

Electrified vehicles are expected to account for 60% of Hyundai’s sales mix by 2030, compared with 23% in 2025. The company plans more than 100 global product launches and vehicle updates by the end of the decade, including at least 18 entries into new products and market segments. Its first extended-range electric vehicle models are scheduled to launch in the first half of 2027, with a targeted range of more than 600 miles.

Hyundai said it will expand North American production by 500,000 units, with the SANTA FE extended-range electric vehicle set to be built at its Alabama plant. Global manufacturing capacity is expected to increase by 1.27 million units by 2030, while regional parts localization in North America is projected to exceed 80%.

The company also outlined expansion plans for Genesis, Hyundai N, robotics and autonomous driving. Genesis is targeting annual sales of 350,000 vehicles across more than 40 markets by 2030, while Hyundai N aims for 100,000 annual sales. Robotaxi production with Waymo is expected to begin in 2026, followed by U.S. robot manufacturing in 2028. Hyundai reported first-half 2026 revenue of 95.2 trillion won and an operating profit margin of 5.6%.