OpenAI has introduced a new visual advertising format in ChatGPT as it expands tools designed to help advertisers measure campaign performance and reach users of its artificial intelligence products. The company said the update includes expanded measurement capabilities, attribution partnerships and brand-suitability tools. The changes are intended to help advertisers evaluate how their campaigns perform within ChatGPT and ensure ads appear in appropriate contexts. OpenAI announced the developments in a post published Oct. 5, 2026, outlining its approach to advertising formats and measurement as people increasingly use AI systems for information and assistance. Post navigation Samsung Unveils Galaxy Tab S12 Lineup