Zapier’s enterprise marketing team is using OpenAI’s ChatGPT Work to streamline core marketing operations, including lead-funnel management, campaign development and reporting, according to an OpenAI blog post published Aug. 10, 2026. The company says the tools are being used to reduce drop-offs among potential customers and improve the efficiency of its marketing processes. ChatGPT Work is also helping the team create campaign assets and automate reporting tasks. The announcement highlights the growing use of workplace artificial-intelligence tools to support marketing teams and automate routine business functions. OpenAI did not provide specific figures on the results achieved by Zapier in the blog post. Post navigation OpenAI Expands Cybersecurity Partnerships Samsung Brings Gaming Showcase to Gamescom