Samsung Expands AI Week Globally

Samsung Electronics has launched Samsung AI Week 2026, a global promotional campaign running from May 11 to June 7 across 58 countries. The company said the event, formerly known as Samsung Week, is being held twice annually under its new name and will feature discounts and rewards on a range of products.

The campaign, themed “Your Companion to AI Living. The everyday, effortless,” highlights Samsung’s AI offerings across mobile devices, televisions and home appliances. Featured products include the Galaxy S26 series, Galaxy Buds4 Pro, Mini LED televisions, Q-Series soundbars and the Bespoke AI Laundry Combo.

Samsung.com will also promote personalized product recommendations, curated selections for care, entertainment and home use, and suggested combinations for customers building connected device setups. Personalized recommendations will be available to users who have consented to marketing and cookies, while other visitors will see top-selling products.

Customers purchasing eligible products through Samsung.com may receive additional Samsung Rewards points, which can be redeemed on services including Samsung.com, Galaxy Store and Samsung Art Store. Campaign materials are also being displayed on digital billboards in locations including New York’s Times Square and London’s Piccadilly Circus. Offers, product availability and event dates may vary by country.