Streamers Boost Police Recruitment

The Queensland Police Service (QPS) has launched an innovative recruitment strategy by collaborating with popular Australian gaming streamers, Vindooly and Berticuss. This partnership is part of the “What will you stand for?” campaign, targeting individuals aged 18 to 35 by demonstrating how gaming skills can translate into effective policing tactics.

Both streamers recently participated in real-life policing challenges, applying their gaming expertise—such as strategic thinking and teamwork—to various scenarios. Their experiences were documented and shared on their social media platforms, reaching millions of followers and providing a unique perspective on the policing profession.

The initiative has already shown promising results, with over 300 eligible applications received since the campaign’s inception four weeks ago. The QPS aims to further engage this audience through an upcoming live-streamed gaming event featuring police officers and the streamers. This approach not only highlights the diverse career opportunities within the QPS but also showcases the relevance of diverse skill sets in policing.

Commissioner of Police, Steve Gollschewski, praised the campaign for its dynamic approach to recruitment. He emphasized the importance of diversity within the police force, noting that a wide range of backgrounds and skills enhances the department’s ability to serve the community effectively. Both Vindooly and Berticuss have expressed their newfound respect and appreciation for the police work, noting the parallels between the challenges faced in gaming and real-life policing.

This partnership reflects a broader shift in recruitment strategies, where traditional methods are being supplemented with innovative approaches that resonate with younger, digitally-savvy demographics. For those inspired by this campaign, more information is available on the QPS recruitment website.