TV Station Flouts Election Rules

In a recent finding, the Australian Communications and Media Authority (ACMA) has ruled that Prime Television Victoria violated federal election advertising blackout regulations during the May 2025 election campaign. The violation occurred when the broadcaster aired 23 election advertisements on the Racing.com channel on May 1, just two days before the election.

According to the ACMA, the blackout period prohibits election advertising on television and radio from the end of Wednesday before polling day until the polls close. This regulation is a standard condition of the broadcasting license under the Broadcasting Services Act, intended to prevent undue influence on voters close to the election.

ACMA member Carolyn Lidgerwood emphasized the importance of broadcasters having robust processes to adhere to these legal requirements. Despite Prime TV Victoria’s claims that their broadcast partner, Racing Victoria, was expected to ensure compliance, the ACMA highlighted that licensees cannot delegate their responsibility for meeting broadcasting legislation and codes.

Following the breach, Prime TV Victoria has reportedly revised its procedures to prevent future violations. Meanwhile, the ACMA is deliberating on suitable enforcement actions to address this breach of compliance.