Samsung Unveils Revolutionary Sound Tower

Samsung Electronics has announced the launch of its latest innovation in portable audio, the Sound Tower, at the IFA 2025 event. The new models, ST50F and ST40F, are designed to enhance entertainment experiences with advanced acoustic technology and a modern, dynamic design. These models aim to deliver an immersive sound and lighting experience suitable for both indoor and outdoor gatherings.

The Sound Tower boasts a redesigned acoustic structure capable of delivering up to 240W of rich sound with exceptional clarity and deep bass, thanks to Samsung’s Waveguide technology. This ensures a wider soundstage and customizable bass modes, including Deep, Punchy, and Gentle. Additionally, the Sound Tower offers four sound modes—Standard, Wide, Stadium, and Outdoor—to match various settings from backyard parties to packed dance floors. With a long-lasting battery life of up to 18 hours and IPX4 water resistance, the device is engineered for uninterrupted usage.

For a vibrant party atmosphere, the Sound Tower features a Party Lights+ system with customizable lighting effects. Users can choose from five mood presets and six dynamic lighting patterns through the Samsung Sound Tower App. The lighting system synchronizes with music beats, creating immersive audiovisual experiences with effects like Wave, Trail, and Flare. Built-in DJ Booth, Karaoke modes, and a guitar input enhance its entertainment capabilities, transforming spaces into live stages.

Designed for portability and durability, the Sound Tower models incorporate Samsung’s Grip & Roll design, featuring handles for easy transportation. The ST50F model includes wheels and a telescopic handle for effortless mobility. These models, with their robust features and innovative design, are now available globally. For further details, visit www.samsung.com.