Samsung Electronics has announced a collaboration with renowned British design house Liberty, introducing a curated selection of Liberty’s iconic designs to the Samsung Art Store. This partnership allows Samsung Art TV users worldwide to enjoy 20 new digital artworks, showcasing Liberty’s celebrated patterns and designs in their homes.

The partnership is a fusion of Samsung’s cutting-edge display technology and Liberty’s rich design heritage, making the brand’s timeless art accessible in a digital format for the first time. Rachael Roberts, Partnerships Manager at Samsung UK, highlighted the collaboration as a unique opportunity to bring Liberty’s distinctive British designs to a global audience.

Liberty, founded in 1875 and famed for its innovative and distinctive prints, offers a collection that spans over a century of British creativity. The collection features notable designs such as “Artemis” and “Marina’s Tea Garden,” each tailored to the Samsung Art Store to bring a touch of British charm to living spaces across the world.

The collaboration is part of Samsung Art Store’s mission to democratize access to global art, adding Liberty’s classics to its growing archive of over 3,500 artworks from prestigious museums and institutions worldwide. This partnership marks a new chapter where British printmaking heritage meets modern digital innovation.