Betfair Fined for Spam Violations

Betfair Pty Limited has been fined $871,660 for violating Australia’s spam laws by sending unauthorized commercial messages to its VIP customers. The penalty comes after an investigation by the Australian Communications and Media Authority (ACMA) revealed that Betfair sent 148 unsolicited emails and text messages between March and December 2024.

The investigation highlighted that some messages lacked an option for recipients to unsubscribe, contravening established regulations. These messages were primarily aimed at Betfair’s VIP program members, offering incentives such as account deposits and free event tickets.

ACMA Authority Member Samantha Yorke emphasized the importance of compliance in the gambling sector, noting that targeting VIP customers without their consent is both irresponsible and unlawful. The case underscores the ACMA’s commitment to enforcing spam laws and protecting consumer rights.

In response to the findings, Betfair has committed to a two-year enforceable undertaking, mandating an independent review and enhancement of its marketing practices. This includes staff training, quarterly audits, and regular reporting to the ACMA.

This action is part of ACMA’s broader initiative to curb spam and ensure adherence to consumer consent guidelines. Over the past 18 months, businesses have collectively paid over $16.6 million in penalties for similar violations, illustrating the authority’s dedication to maintaining compliance.