Smurfs Join UN for Global Campaign

In a whimsical yet significant collaboration, the Smurfs have partnered with the United Nations Children’s Fund (UNICEF) and Paramount Pictures to launch a global campaign urging individuals to “Speak Up” for a better world. This initiative aims to inspire both children and adults to voice their opinions and advocate for positive change.

The campaign, announced on July 12, 2025, leverages the widespread appeal of the iconic blue characters to engage a broad audience. By encouraging people to actively participate in discussions about global issues, the campaign seeks to foster a more inclusive and equitable future.

UNICEF, known for its dedication to children’s rights and welfare across the globe, sees this campaign as an opportunity to amplify voices that are often unheard. By joining forces with popular culture icons like the Smurfs, the organization hopes to reach new demographics and inspire collective action.

Paramount Pictures, the studio behind the Smurfs franchise, supports this initiative by producing content that aligns with the campaign’s message. Together, these organizations are creating a platform where every voice is valued, aiming to empower individuals worldwide to contribute to societal change.