Samsung Electronics has announced a strategic partnership with Warner Bros. and DC Studios to celebrate the release of the latest “Superman” film. The collaboration aims to deliver a “Super Big” Superman experience through various fan activations, exclusive digital art, and themed video content, available via Samsung Art Store. The campaign, which coincides with the global release of the new DC Studios’ cinematic universe film written and directed by James Gunn, will engage fans worldwide. Samsung plans to launch the initiative with the tagline, “It’s not just big. It’s super big.” This will include campaign video content that highlights the iconic superhero and reaches audiences through digital platforms, retail outlets, and public spaces. In London, the campaign will feature Daily Planet-themed kiosks at high-traffic locations, while fans in Asia can participate in interactive experiences at major malls, including Superman-themed photo booths and immersive displays. Additionally, fans can take part in a global social media challenge to win prizes, including a 98” Samsung TV. The Samsung Art Store will offer a special 10-piece Superman digital art collection from DC Comics, available for free on The Frame and 2025 QLED and Neo QLED models. This limited-time collection runs from July 1 through August 31, allowing fans to enjoy Superman-inspired art at home. Samsung’s initiative highlights its commitment to enhancing entertainment experiences, as noted by Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. The company’s Super Big TV lineup, featuring expansive screens and advanced picture quality, is set to redefine home entertainment. Post navigation Samsung Expands Health Tech with Xealth