RM of BTS Joins Samsung Art TVs

In a significant collaboration, Samsung Electronics has announced RM, a member of the global pop sensation BTS, as the new global ambassador for Samsung Art TVs. The partnership marks RM’s return to the public eye following his mandatory military service in South Korea.

RM, renowned for his deep appreciation and involvement in the arts, will bring his unique perspective to the Samsung Art Store. This subscription-based service offers over 3,500 high-resolution artworks in 4K, enabling users to explore curated visual art content. As part of his ambassadorial role, RM will provide personal commentary and reflections on select artworks, offering fans and art enthusiasts insight into his artistic sensibilities.

Samsung Art TVs are known for blending cutting-edge display technology with artistic expression, making art more accessible to a global audience. “RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics.

RM expressed his excitement about the collaboration, hoping to inspire more people to connect with art in their everyday lives. He will also be participating in Art Basel, one of the premier international art fairs, where he will engage in discussions about contemporary art and its cultural significance.

This collaboration not only underscores Samsung’s commitment to art and technology but also bridges the gap between global pop culture and the art world, with RM serving as a dynamic link. For more information, visit Samsung’s official website.