Samsung Electronics has opened a permanent built-in appliance showroom in Löhne, Germany, as part of an effort to expand its presence in Europe’s built-in kitchen market. The facility, located at the Kitchen Center Löhne, offers kitchen retailers, planners, buyers and industry partners year-round access to the company’s appliance portfolio and connected-home technologies. The showroom presents Samsung appliances in realistic kitchen and residential settings, highlighting how AI-enabled products and SmartThings connectivity can work together. Displays include three built-in kitchen packages across different price segments, as well as refrigeration, cooking and dishwashing products such as the Extractor Induction Hob, Bespoke AI Dishwasher and Bespoke AI Oven. An open consultation area will host product demonstrations, partner meetings, briefings and training sessions. Visitors can also learn about Samsung’s SPACE business-to-business platform, including ordering procedures, product availability and technical specifications. The facility will also serve as Samsung’s exhibition space during Küchenmeile A30, an annual kitchen industry trade fair held in and around Löhne. The event attracts more than 25,000 visitors and over 300 kitchen furniture and appliance brands, according to Samsung. Initially focused on Germany, the showroom is intended to become a regional demonstration and training hub for the company’s European teams and industry partners. Post navigation Hyundai Trains Future Service Experts