TAB Fined $2.7m for Marketing Breaches

Tabcorp Holdings Limited, which operates TAB, has paid more than $2.7 million in penalties after Australia’s communications regulator found multiple breaches of telemarketing and spam laws. The Australian Communications and Media Authority (ACMA) said the violations involved calls to customers and marketing messages sent to people who had unsubscribed from specific channels.

Between February 2024 and June 2025, TAB made 351 telemarketing calls to numbers listed on the Do Not Call Register without consent and made 82 calls outside permitted hours, according to the ACMA. The regulator also found nearly 4,000 calls did not properly identify TAB or explain the purpose of the call.

TAB self-reported that it had sent more than 217,000 marketing emails and text messages over a 16-day period to customers who had unsubscribed from particular marketing channels. The ACMA said the penalty took into account the company’s disclosure, the limited duration of the conduct and the fact that the customers had not necessarily opted out of all marketing.

ACMA authority member Samantha Yorke said the breaches were unacceptable, particularly because of the potential financial and psychological risks associated with gambling advertising. The regulator has accepted a court-enforceable undertaking requiring TAB to independently review its telemarketing systems, make improvements and provide regular compliance reports.

The action is the ACMA’s second spam enforcement case against TAB. In 2024, the company paid more than $4 million over non-compliant SMS and WhatsApp messages sent to VIP customers. The ACMA said businesses have paid more than $12 million in penalties for spam and telemarketing breaches during the past 18 months.