New Era for EU Wine Producers

European Parliament members and the Council have provisionally agreed on a transformative “wine package” aimed at revitalizing the EU wine sector. Announced on December 4, 2025, the new regulations are set to offer extensive support to wine producers, addressing long-standing challenges and opening up new market opportunities.

The agreement introduces significant changes, notably in the labeling of de-alcoholized wines. Beverages containing less than 0.05% alcohol will now be designated as “alcohol-free,” while those with alcohol content of 0.5% or more, but at least 30% below their original category before de-alcoholization, will be labeled as “alcohol reduced.” This move aims to clarify consumer choices and enhance market transparency.

Moreover, the deal enhances financial and structural support for the wine industry. In response to natural disasters, weather anomalies, or disease outbreaks affecting vineyards, winegrowers will now have an additional year for planting or replanting grape varieties. The European Union has also agreed to increase the funds available for grubbing up, with national payment ceilings for wine distillation and green harvesting now set at 25% of the total funds available per member state.

Additional measures include bolstered support for wine tourism and exports. Protected designations of origin and geographical indications will receive more backing, promoting tourism linked to wine culture. Furthermore, promotional campaigns for high-quality European wines in third countries will see better funding, with the EU covering up to 60% of costs, and member states contributing up to 30% for small and medium enterprises and 20% for larger companies.

Esther Herranz García, the rapporteur from Spain, emphasized the comprehensive nature of the new rules, stating they provide necessary tools for the sector to address its profound crises and adapt better to climate change while also enhancing promotional activities outside the EU.

The provisional agreement is pending final approval from both the European Parliament and the Council before the new regulations can be implemented. This legislative change promises to reshape the landscape for wine producers across the EU, offering them new tools for growth and stability.