In a recent report by the UN-backed Global Media Monitoring Project (GMMP), it was revealed that women, despite making up half of the global population, are featured in only 26 percent of media coverage. The findings underscore the urgent need for increased women’s representation in news media, a sector traditionally dominated by male voices.

The GMMP, recognized as the world’s largest study on gender representation in the media, highlights a significant disparity that persists in the industry. The report calls for immediate action to amplify women’s voices, ensuring diverse perspectives are represented in media narratives worldwide.

UN officials stress that balanced representation in the media is crucial not only for gender equality but also for the enrichment of public discourse. By promoting gender parity in newsrooms and encouraging inclusive storytelling, media organizations can better reflect the societies they serve, enhancing the quality and relevance of the information provided to the public.

As the conversation around gender equality in media continues, stakeholders are urged to implement strategies that support women’s participation in journalism, both as subjects and creators of news. The call to action aims to bridge the gap in representation and foster a more equitable media landscape for future generations.